well.. went to Ikea yesterday for lunch. Saw this poster. It read :

Why should I deliver my own furniture?
Taking home the furniture yourself means you can have it home the same day.
And that you at IKEA don't have to pay
for a 'free delivery service' already
included in the price
That's y.

OK. so in other words. it seems to me it can be summarised into. WE ARE LAZY. That's y. haha.
ok. perhaps i dun get what they are saying. but then they are telling me that they are inefficient coz they wun deliver it the same day.
2. their free delivery service is not free. y give that name?
3. of course you don't have to pay for something extra which is already included in it.

SO? the answer is take the furniture home ourself.